Five Scents, Five Hours: SETCHUs New Fragrances Offer a Scent for Every Moment of the Day

SummarySETCHU launched five new fragrances blending Japanese and Western essencesEach scent corresponds to a time of day and is designed to evoke a specific moodThe perfumes are available exclusively at Dover Street MarketSETCHU has unveiled a quintet of fragrances designed to bridge Japanese tradition and Western olfactory craftsmanship. Framed as tailored origamis, each scent corresponds to a specific hour, from Monday 9 a.m. through to Saturday 8 a.m., inviting wearers to explore harmony, bal...